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Hill, Holliday, Connors, Cosmopulos is among the seven contenders pitching the $20 million ad account of TJX Cos.’ T.J. Maxx discount clothing stores.
Also pursuing the business are Bates USA and Cliff Freeman and Partners, both in New York; Campbell Mithun, Minneapolis; Euro RSCG Tatham, Chicago; Long Haymes Carr, Winston-Salem, N.C.; and The Richards Group in Dallas.
The contenders were chosen based principally on broadcast creative acumen and their experience with retail accounts, according to officials with Pile and Co.,
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