T.J. Maxx "Interpreter"

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

You can think of this vignette as Lost and Found in Translation. The peroration of foreign dignitary (speaking what sounds like Russian) is lost on his audience when his interpreter substitutes her own declaration instead of translating his into English. But we do learn that she “got this fabulous designer jacket and blouse for a steal at T.J. Maxx,” the client for this spot by Mullen of Winston-Salem, N.C. It’s a funny performance as she mimics the man’s gestures and intonations, even while telling us that “It’s a real designer, plus it matches my pumps perfectly.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in