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BOSTON Medical reference software provider Skyscape has chosen Tiziani Whitmyre for marketing services, the independent agency said.
The assignment includes advertising, direct response, public relations and sales collateral.
According to Rick Whitmyre, president of the Sharon, Mass.-based shop, the goal is “to enhance their brand, penetrate new markets and generate high-quality sales leads.”
Skyscape, based in Marlborough, Mass., markets interactive mobile medical references, with a registered user base of more than 450,000 industry professionals. The company specializes in providing data to handheld devices.
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