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NEW YORK TiVo upped its efforts to include advertising in its digital video recording service with its most intrusive effort to date. The company will embed ads after a recorded program plays.
The graphical ad unit, which TiVo calls a “program placement,” appears at the end of a recorded program, on the screen asking viewers if they want to delete the show. It is designed to give advertisers a way to reach TiVo’s more than 4.4
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