Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON A pair of 30-second spots for Anheuser-Busch’s Bud Light were the most viewed Super Bowl commercials, according to data provided by TiVo, which measured both live and recorded viewing in 10,000 subscriber households.
Bud Light’s “Language Course,” starring comic Carlos Mencia, was the most viewed spot, followed by a commercial titled “Rock, Paper, Scissors,” TiVo said.
Ameritrade had held the lead slot among TiVo viewers in each of the last two years, but that company did not run any ads on yesterday’s Super Bowl.
This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in