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NEW YORK In a strong showing for many companies’ most creative ad effort of the year, an analysis of TiVo households showed viewers replayed a number of Super Bowl spots that tickled their fancy.
“Our annual analysis of Super Bowl commercials shows once again that if you want to get the audiences’ attention during the game, you’ve got to get them laughing,” Katie Ho, vice president of consumer marketing at TiVo, said in a statement. “Literally all of the ads replayed most often in TiVo households utilized humor to deliver their brand message.”
TiVo
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