Titan Takes On the King's Spread

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The Elvis Presley Ranch has assigned its global marketing duties to the Titan Network.

The Atlanta agency will promote the $600 million resort—hotels, condominiums, golf courses, honeymoon cottages and entertainment venues—which is being built on the Walls, Miss., ranch where Elvis honeymooned with his wife, Priscilla, and later relaxed with friends and associates known as his “Mississippi mafia.”

“There are 500 million Elvis Presley fans around the world,” said Titan CEO Tony DiMartino. “If we get a dollar from every fan, we’re a smash success.”

Titan originally brought in on a referral, clinched the estimated $20 million business when its public relations arm successfully intervened in zoning issues involving Mississippi’s DeSoto County planning commission and EPR Enterprises, the development company driving the project.

“There was no other firm that could provide a diverse set of marketing services that we required and hit the ground as fast as Titan,” said Paul D’Agnese, president of...







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