Titan Meets Needs of AGCO's Challenger

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ATLANTA After a review that included at least five shops, The Titan Network won the advertising account for the Challenger brand of farm equipment manufactured by AGCO, the agency said.

The Atlanta-based company had assigned advertising projects to several agencies since acquiring the Challenger brand from Caterpillar in 2002. The ad spend will be in the “low seven figures,” sources said. There was no incumbent.

The independent Atlanta shop will create print ads for national trade and farming magazines.



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