This is Natalie. She’s Russian. She’s motivated. She wants to meet you.’
It may not be cutting-edge copywriting, but International Options isn’t your run-of-the-mill client. It’s a matchmaking service that finds female Russian pen pals for American men. Objective: matrimony.
The company also arranges trips to Moscow so couples can have a little face-to-face chat before hitting the altar.
Klock Advertising, Hazel Park, Mich., which announced it is handling advertising, pr and promotions for International Options, has begun placing ads in Michigan dailies and says it soon will the do the same nationally. Direct mail and telemarketing also are in the media strategy. No word on infomercials.
Copyright Adweek L.P. (1993)