Tiny Rebellion Is Doing Well by Doing Good

Effecting positive change can be profitable

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Specs
Who (Clockwise from top left) Amir Haque, chief strategist; Jennifer Parke, executive creative director; Christy Ferguson, group account director; Lucas Donat, founder, CEO, CCO
What Full-service agency
Where Santa Monica, Calif.



Lucas Donat, founder, CEO and CCO of Tiny Rebellion, makes it his mission to effect positive change through business. His agency works exclusively with companies that prove that doing good can be profitable too. In 1999, Donat began working with dating site eHarmony and helped transform it from a startup into a service that accounts for 5 percent of all U.S.

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