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Tinsley Advertising has successfully defended the $6 million account of the Florida Keys and Key West Tourism Development Council.
Nine Florida shops responded to the request for proposals. Finalists included Yesawich, Pepperdine & Brown, Orlando, Fla., and Miami’s Crispin Porter + Bogusky, which withdrew before oral presentations.
Harold Wheeler, marketing director of the Monroe County Development Council, said the Miami shop’s tourism campaign would be extended, but he is expecting a new look.
“Perhaps more aerial shots of the Keys and its make up,” Wheeler said.
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