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After Miami shops Tinsley Advertising and Beber Silverstein & Partners both pitched humorous campaigns to Mayor’s Jewelers during a creative duel, Tinsley took home the account.
Billings have been estimated at $2-3 million; however, sources said the budget could climb to $4 million-plus due to Mayor’s intention to expand its bridal line and open a 6,000-square-foot store in Boca Raton, Fla.
Mayor’s in Coral Gables, Fla., confirmed its expansion plans but would not comment on the budget.
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