Tinsley Divides Travel Message for Boca Resort

ATLANTA Tinsley Advertising will launch a new trade and consumer print advertising campaign for the Boca Raton Resort & Club in October, the agency said.

The Coral Gables, Fla., shop has created two ads for the effort. One ad targets the meetings and convention market and will run in publications such as Successful Meetings, Meetings & Conventions, Corporate & Incentive Travel, Medical Meetings and Insurance Conference Planner. The other ad addresses the leisure traveler and will appear in periodicals including Conde Nast Traveler, Travel & Leisure, Food & Wine and Departures.

The media buy also includes placements in The New York Times. Both ads will run through April.

Campaign spending was not disclosed, but the Boca Raton Resort & Club spent $1.8 million on advertising last year and another $1 million during the first six months of this year, per Nielsen Monitor-Plus.

Tinsley has been producing advertising for the resort for nearly a decade.