Timex Turns Back Clock

TV-Heavy Campaign Spoofs Classic Product Demos
CHICAGO-After a year away from broadcast advertising, Timex returns to television this week with a wink to the past.
A TV and print campaign from Fallon McElligott, Minneapolis, for Timex’s Turn ‘n’ Pull alarm watch spoofs the kind of product demonstration ads the client began using in the ’50s.
“It seemed natural to go back to the product demonstration,” said Fallon group creative director Bruce Bildsten. “It was [Timex’s] heritage, but it also fit the product really well.”
Three new TV spots-all shot in a ’50s style with jumpy editing-feature a fictional spokesman named Michael Landrum and his white-coated assistant demonstrating how to set the watch’s alarm.