Timex Back to TV for Turn 'n' Pull

Fallon’s Work Spoofs Company’s Old Product Demonstration Ads
CHICAGO-After a year away from broadcast advertising, Timex returns to television this week with a wink to the past.
The TV campaign from Fallon McElligott in Minneapolis for Timex’s Turn ‘n’ Pull alarm watch spoofs the kind of product demonstration advertising the company used beginning in the 1950s with spokesman John Cameron Swayze, said group creative director Bruce Bildsten.
“It seemed like it was a natural to go back to the product demonstration,” he said.