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Partners & Simons’ Speculative Ads for the U.S. Navy made it into Time magazine last week–but not as paid media.
The newsweekly picked up on a story on the Navy’s recruiting difficulties for its upfront “Notebook” section. Magazine staff recently contacted ad agencies across the country, asking them to develop ads for the armed forces branch
to consider.
Account director Gib Trub got wind of the assignment at 11 a.m. one Friday.
The newsweekly needed image files by 5 p.m.
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