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In a city like Buffalo, N.Y., which globalization has not treated kindly, there’s no hero like a local hero. TV spots there for Time Warner Cable phone service (by Stand Advertising of nearby Amherst) make the most of that fact-a shrewd way of addressing consumers in one of the rustiest places in the Rust Belt.
In one set of commercials (airing as paired :15s), the opening salvo features Rob Ray, a longtime Buffalo Sabres hockey player (and current Sabres broadcaster) who was famous for his on-ice fighting style.
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