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The never-ending quest for “a campaign with balls” is not lost on the folks at Brunswick Bowling Products.

The venerable supplier of all things bowling is pinning its hopes on a new ball that gracefully sports advertising images in a way that seems more befitting of fine china.

A number of prominent brands have signed up to get things rolling. To drive home the artistic potential of the ball—the product of a “break through, patent-pending, 360-degree printing process”—Brunswick recently hosted a lunch party at the Los Angeles Museum of Contemporary Art and presented a perform ance by Penn and Teller to underscore the “Art of Transformation” theme.



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