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Timberland is putting its best foot forward in a global campaign showcasing the Earthkeepers collection of eco-friendly apparel.
The effort, dubbed “Nature needs heroes,” includes TV, print and retail ads, as well as social media and a microsite that uses 3-D technology to help consumers become better acquainted with Earthkeepers. The site allows users to examine a frozen moment at a 360-degree angle.
Retail ads, too, utilize 3-D technology. Select display windows in the U.S. have started featuring special graphics that consumers can bring to life using 3-D glasses handed out in stores.
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