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BOSTON Timberland has selected Havas-owned Arnold as its ad agency following a review, the client said on Friday.
Timberland spends $10-12 million annually on ads.
The Boston shop’s selection came after a process which at various points included crosstown independent McCarthy Mambro Bertino, WPP Group’s Berlin Cameron/Red Cell in New York and undisclosed others, sources said.
Timberland used Select Resources International in Santa Monica, Calif., to develop a list of potential contenders, but handled the rest of the review process on its own, sources said [Adweek, March 8].
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