Timberland Splits With Martin to Seek More Global Shop

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Timberland Co. has put its $13 million account into review after splitting with the Martin Agency.

The Stratham, N.H.-based footwear and apparel brand terminated Martin to seek an agency with broader global reach, according to company representative Robin Matchett.

Martin’s most recent work was tagged, “For the journey.”

Select Resources International in Los Angeles has begun screening agencies, but Matchett declined to name likely contenders. The company expects to select a creatively-driven shop with U.S., European and Asian outposts in August, she said.

Allscope Media, New York, retains media chores, and Cone in Boston keeps public relations.

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