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NEW YORK–Timberland has chosen Fallon for the creative portion of its estimated $15-20 million global ad account.
Fallon’s New York office bested Black Rocket/Euro RSCG, San Francisco, Carmichael Lynch, Minneapolis and New York’s J. Walter Thompson in a review guided by Select Resources International, West Hollywood, Calif. The agencies made final presentations late last week at Timberland’s headquarters in Stratham, N.H.
Media chores are handled by Allscope Media in New York and have not been included in the review.
Timberland
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