Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Timberland split with Publicis’ Fallon last week and plans to work with shops on a project basis, a rep for the Stratham, N.H., footwear and apparel company said. Fallon in New York had held the account for three years but Timberland, sources said, had contacted outside agencies starting late last year. The rep said the move to project work was a “strategic decision.” Fallon will continue to handle some interactive and below-the-line work.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in