Timberland to Martin

The Martin Agency in Richmond, Va., acquired the $10-15 million creative account of Timberland Co. last week.
Martin defeated Hill, Holliday, Connors, Cosmopulos in Boston and Carmichael Lynch in Minneapolis for the business, which had been handled on an in-house basis. Allscope Media & Communications, New York, handles media duties.
The agency’s first work will appear a year from now.
“What they have been looking for was an ad program that could articulate the specific, tangible benefits of their products as well as the larger vision of the company behind the brand,” said John Adams, chairman and chief executive officer of Martin.