Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK — Move over Leonardo DiCaprio and Denzel Washington. Tiger Woods has hit the big screen with a 60-second commercial for the Buick Rendezvous. The commercial, which will play in nearly 10,000 theaters nationwide, began July 10 and will continue through Aug. 6.
The commercial, “Tornado,” debuted on TV in June from McCann-Erickson, Detroit. Momentum-Detroit, developed the movie promotion for Buick in conjunction with Screenvision Cinema Network.
According to General Motors, during the first two weeks of the commercial’s run, moviegoers will receive Rendezvous decoder game pieces as they enter theaters, which can be held up to computer screens at buickrendezvous.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in