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Lots of subway trains stop in New York. But only one of them stopped at an art gallery in Manhattan's Chelsea neighborhood last week. The doors slid open for a select few, who breezed in with invitations in hand and walked back out with engraved silver bracelets. Then the train disappeared.
Strange? Maybe. But what else would you expect when the subway train in question belongs to Tiffany & Co.?
"Part of the strategy of the project was to create something special, scarce and rare," said Daniel Chandler, co-executive creative director of Sid Lee, the firm that built and installed the subway car inside the Dia:Chelesa gallery on West 22nd Street.
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