Tierney Signs as 'Tango' Sales Partner

DALLAS Tango, a new relationship-focused magazine set to launch in February, said it has hired Tierney and Company to handle advertising sales in the Southwest.

Jennifer Hedges, a representative at Tierney, will serve as Southwest advertising director, a magazine spokesman said.

Tierney, founded in 1990, specializes in sales and marketing for women’s lifestyle and consumer magazines. The Dallas-based firm has repped other periodicals, such as Hearst Corp.’s Seventeen and Time Inc.’s Parenting. The firm’s expertise in fashion, beauty and consumer products is a match for Tango, which will reach an affluent 25-44 female audience, the publisher said.