Tierney Breaks Exelon Print Ads

The importance of using multiple energy sources is the focus of a new print campaign for energy company Exelon from Tierney Communications.

The four-ad effort is the first work cre ated by Tony DeGre gorio since he joined the Philadelphia shop as chairman, chief creative officer in July. He was formerly pres ident, chief creative offi cer of Publicis in New York.

The first ad, which broke last week, features a shot of eggs in a basket with the head, “If there ever was a time to get all our energy from one source, this isn’t it.”