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ATLANTA Tierney Communications said it has won the $20 million creative and media account of Bayer Environmental Science after completing an assignment for the company.
The Interpublic Group shop in Philadelphia was invited to pitch the account after spending the past three years as the company’s public relations shop. The incumbent was MDC Partners shop Colle + McVoy in Minneapolis.
Tierney will develop a national broadcast, print and direct mail campaign for the company, which is a division of Germany-based Bayer Group.
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