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DALLAS Moroch Leo Burnett USA has been awarded the creative account of Tia Rosa, the shop said.
The Dallas agency picked up the creative business without a review, due to what it believes is an agency consolidation. Moroch also handles creative for Mrs Baird’s, another subsidiary of Bimbo Bakeries USA of Fort Worth, Texas.
Incumbent Slingshot of Dallas had handled Tia Rosa’s advertising for about two-and-a-half years.
Asher Media of Dallas continues to handle media, which was not included in the review.
Tia
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