Thrown to the Wolves

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Not since the publication of The Jungle Book (1894) has there been such a fuss about people being raised by wolves. Earlier this fall, Cliff Freeman and Partners in New York used the theme in a Quiznos spot (an untoasted-sub eater, it turns out, was raised by wolves). Not long after, RPA in Santa Monica, Calif., rolled out two spots in which a man raised by wolves is drawn to the rugged Honda Pilot.

RPA principal Larry Postaer says he’s “the first guy to bitch when it looks like I’ve been ripped off,” but he admits, “it looks like they were first.

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