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LOS ANGELES – Thrifty Drug Stores is expected to put the creative portion of its estimated $15-million ad account into review next month, sources have said.
Agency executives have speculated about such a review since earlier this year, when Thrifty ceo Bill Yingling left the company. Yingling hired current Thrifty creative shop Basso & Associates/Newport Beach, Calif., two years ago in a review that also saw the media billings move from ICG/L.A. to Western International Media.
Basso was a surprise latecomer to the 1991 review.
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