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NEW YORK — Three top marketers have adopted Ad-ID, a new digital identification system for advertising that will soon replace the 32-year-old Industry Standard Coding Identification (ISCI) system.
Procter & Gamble, Ernst & Young and Pepsi, advertisers that spent a combined $2 billion in U.S. measured media last year, are the first to commit to Ad-ID. The new system, designed by the American Association of Advertising Agencies and the Association of National Advertisers, generates unique codes to identify advertising across all media from production through airing and ultimately storage.
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