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Dancers in New York are an intrepid bunch – they have to be to get things done. So when ESPN branded them cheerleaders without a cause, the cable sports network might not have known just whom it was messing with.
The response from one dance group in particular was swift and effective. Dance/NYC, a branch of Dance/USA, the national service organization for professional dance, spoke with ESPN a number of times about the ad, eventually getting the attention of marketing chief Lee Ann Daly.
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