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THQ is leveraging its relationship with Mark Burnett Productions to promote its new Are You Smarter than a 5th Grader: Make the Grade videogame launch. THQ, which is in the second year of a licensing deal with the production company, will promote the game on Nov. 14 via heavy product placement.
If the show’s celebrity contestant, who has yet to be revealed, answers the $25,000 question correctly, the entire studio audience will receive free copies of the game.
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