Those Demanding Clients, First Signs of Spring, Etc. takes

Some clients interpret the concept of “full-service” agency a little too fully. So we learn from a survey in which The Creative Group of Menlo Park, Calif., asked ad executives and account managers to cite “the strangest request you have heard of an agency receiving from a client.” One respondent said he was asked to help a client’s son with homework assignments. Another was asked to host a client’s wedding reception. Also in the above-and-beyond category: “I was once asked to dress up as a koala bear for a trade show.” At least it’s the sort of thing that looks impressive on one’s résumé.

Marketers of office furniture, take note: In a Glamour survey of women, 75 percent of respondents said it’s not wrong “to have sex on your desk at work after hours.” But 64 percent said it is wrong to have sex on the boss’ desk after hours.

Don’t think of a car audio system as merely a source of entertainment. Think of it as a safety device, one that will protect you from the onset of road rage. You might not get a break on your auto insurance by installing Monsoon speakers, but at least you’ll be less likely to go to jail for vehicular homicide. Young & Laramore of Indianapolis created the ad.

In the land of individuality, uniformity has found its niche. And a lucrative niche it is, too. A survey by The NPD Group finds retail sales of school uniforms reached $1.1 billion last year, up from $900 million in 1999. Among respondents with kids in elementary and middle schools, 14 percent have at least one child who’s required to be in uniform. Mass merchandisers, specialty stores and chains account for the bulk of uniform sales.

In movies and sitcoms, women are always the ones trying to get married and men are the ones trying to stave it off. One wouldsurmise, then, that women are viewed as the principal beneficiaries of marriage. But that’s not how respondents to an online poll by Health magazine saw matters. Of that cohort (which likely skewed female), 65 percent agreed that “men benefit more from marriage than women.” If only the lads showed more gratitude.

Cynics will say the renewed popularity of minor-league baseball bodes well for the Baltimore Orioles, since that’s about the level at which the team often played last year. Leaving nothing to chance, though, the O’s have launched an ad campaign (via hometown shop Trahan, Burden & Charles) to whet Baltimoreans appetite for a new season. The citrus-themed visual will lend credence to suspicions that the ball has been “juiced” to increase the number of home runs.