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Some clients interpret the concept of “full-service” agency a little too fully. So we learn from a survey in which The Creative Group of Menlo Park, Calif., asked ad executives and account managers to cite “the strangest request you have heard of an agency receiving from a client.” One respondent said he was asked to help a client’s son with homework assignments. Another was asked to host a client’s wedding reception. Also in the above-and-beyond category: “I was once asked to dress up as a koala bear for a trade show.”

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