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Alexis Ohanian, the Reddit founder and husband of tennis superstar Serena Williams, elicited a collective awww from the internet today when he posted photos of four billboards he bought on I-10 outside Palm Springs, California—featuring photos of their daughter, also named Alexis, and declaring Serena to be the “G.M.O.A.T.,” or “greatest momma of all time.”
The billboards were timed to coincide to Williams’ return to competitive tennis. She is set to compete in the BNP Paribas Tournament in Palm Springs next week, which will be her first tournament since giving birth to Alexis in September.
The ads, whose somewhat amateurish designs make them even more adorable, were clearly a heartfelt gesture.
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