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London-based home fashion label Buster + Punch’s first film campaign follows two motorbike-riding female cyborgs—Buster and Punch—who’ve come from the future to eliminate plastic home fittings, coolly replacing them with solid metal units that hold their own against flamethrowers, never mind the test of time.
The film “Switch Up” spools out to a bespoke track written by brand founder and creative director Massimo Buster Minale and rapped by female grime artist Ms Banks. It features supermodel Cajsa Wessberg as Buster and dancer Bianca Traum as Punch.
It’s a refreshing positioning among homeware brands, whose advertising is so often limited to Scandinavian-inspired minimalist interiors.
The film feels more like a music video.
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