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Talking about periods has been so taboo for so long that it’s commonly been referred to by the time frame associated with it—read: it’s that time of the month—instead of its name. A wonderful new spot for Book of the Month (a club that sends members a book per month) from creative shop Partners and Spade uses that association and flips it on its head.
“When I heard the idea at first I was like, ‘Oh, it’s going to be a bunch of period jokes.
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