This Company Wants to Turn More Taxpayers Into Tax Slayers

A scrappy software provider jousts with the mighty TurboTax

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Though most Americans would rather not think about it, there’s another major season that’s fast approaching once the holidays have passed: tax season. As April 15th looms in the distance, few feelings compare to the pervasive sense of dread and inevitability that belongs to American taxpayers. But what if someone told them that they could reverse who holds the power in their relationship with the IRS? What if the ordinary taxpayer could—by spending just 20 bucks and turning on his or her computer—become a tax slayer instead?

This, as it turns out, is the proposition of a new branding and marketing effort from, logically enough, TaxSlayer,

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