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For the movie industry, ’92 was a year where getting trailers out earlier to compete with the growing onslaught of movie images was one of the most-used new media techniques in the market. Typically, studios put trailers out about three months before a film. A teaser trailer for Warner Bros.’ June ’93 comedy Dennis the Menace ran in theaters over the holidays with Home Alone: Lost in New York, eight long months before Dennis’ release.
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