Think3 Engages PJA for Web Development

BOSTON PJA said it has scored another assignment in the technology sector, adding think3, a supplier of manufacturing software, for Web site development.

The site for the Cincinnati-based client is set to launch later in the fourth quarter.

The win is important for the independent shop in Cambridge, Mass., because, “Think3 is an emerging leader in the product lifecycle management category, which is one of the hottest categories in technology right now,” said agency partner Mike O’Toole. “It also builds on our heriatge in this space,” since the agency for several years worked on marketing efforts for rival PTC.

Think3 is PJA’s third recent score in the business software field, following the agency’s selection by MRO and Netegrity [Adweek Online, Aug. 30].

—Adweek staff report