Think of magink

Outdoor advertising is about to take one small step for man, one giant leap for billboards, says Don Davidson, director of New York-based magink display technologies.

The company is rolling out billboards that will allow advertisers to change still images as often as they want, through a new digital ink technology. The billboards use reflective technology rather than light-emitting screens so images can be changed remotely.

“If you let your mind go, you can easily see how all significant-size billboards anywhere in the world could be using this electronic-ink product because of its great flexibility,” Davidson said.

Six prototypes will be put up in January 2003 in countries that include the U.S.,