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Think New Ideas has launched its first ad campaign for Internet car buying service CarsDirect.com.
The company, which competes with services such as Autobytel, quotes prices and allows consumers to purchase new vehicles online without being referred to a dealer. The nationwide service also delivers vehicles directly to buyers.
The multimillion-dollar effort broke in Los Angeles last week, and includes print, outdoor and radio ads, as well as online banners. Print and outdoor consists only of text on a solid background.
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