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A teenager dives into a river to retrieve a fallen backpack and emerges from the water as a Special Ops Para-rescuer in a new recruitment television spot for the U.S. Air Force.
GSD&M created the ad and three other commercials to demonstrate how potential recruits can apply their talents and passions in the Air Force.
“We came up with the idea because the Air Force [offers] a way you can live your life differently,” said Daniel Russ, agency senior vice president and group creative director.
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