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Two Twin Cities Cub Scouts troops are getting some serious help in their recruitment efforts this year.
Carmichael Lynch was brought in to develop a campaign intended to reverse a decline in recruitment for St. Paul’s Indianhead and Minneapolis’ Viking Cub Scout councils.
The effort, which will consist of yard signs, posters, direct mail and trading cards, is meant to portray the Cub Scouts as a wholesome organization that can still appeal to the dev ilish side of young boys.
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