The Future Lions program, run by digital agency AKQA in conjunction with the Cannes Lions International Festival of Creativity, asks advertising students to tackle a simple but challenging brief: come up with an idea for a product or service for any audience that couldn't have been created three years ago.
Each year, five groups score an invitation to the festival, bragging rights and an all-access pass to what is arguably the best networking opportunities for young creatives. In the inaugural year, there were roughly 30 entries. This year, the event's 10th anniversary, over 1,800 teams registered from all over the world. But AKQA says it won't be celebrating the milestone. For a competition devoted to new ideas, creative chief Rei Inamoto said focusing on the past "would be counterintuitive and backward looking."
Adweek instead offers a look at the present—what six Future Lions winners are dazzling us with now.