These 10 Toy Brands Are Winning Social Media For The Holidays

What holiday toys generate the best social media buzz? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys "R" Us and Target to create a list of the 10 top brands that have official social pages. (Some popular items like Disney’s Frozen toys actually don’t have dedicated pages, believe it or not.)

The brand consultancy then examined nearly 1,000 Facebook, Twitter, Instagram, YouTube and Pinterest posts through November, crunching likes, shares and comments data for its StoryScore grading system, which shows bigger isn't always better. Just look at how GoldieBlox is outperforming Hot Wheels with one-fifth the number of Facebook fans.

1

Lego — StoryScore: 89

It gained traction with how-to YouTube videos for aspiring builders.

 514K

 10M

2

Monster High — StoryScore: 88

No marketer in Brand Chorus' study posted more on Instagram.

 2.2M

 92K

3

GoldieBlox — StoryScore: 84

It was the most prolific brand, averaging 7.5 posts a day.

 23K

 200K

4

Barbie — StoryScore: 83

This toy icon had the largest audience across platforms, including Facebook 12.7 million fans.

 473K

 520K

5

Fisher-Price — StoryScore: 81

The company nails engagement with a #LetsTalkToys series.

 31K

 2.8M

6

Alex Toys — StoryScore: 79

Twitter is the brand's favorite domain, tweeting 4.2 times daily.

 126K

 8,400

7

LeapFrog — StoryScore: 77

This educator is big on social coupons.

 21K

 203K

8

Melissa & Doug — StoryScore: 67

It mixes Facebook with doses of blog content.

 30K

 204K

9

Hot Wheels — StoryScore: 61

The Mattel car brand often targets collectors, not kids.

 148K

 30K

10

VTech Toys — StoryScore: 56

May have scored higher if it cut down on contests.

 21k

 733K