There’s No Place Like Homer for Realtor

DALLAS Century 21 Real Estate Corp. scored some big-league publicity and a Renton, Wash., woman scored a new home through a sponsorship contest linked to Major League Baseball’s Home Run Derby in Houston yesterday.

Paula Bowen won $250,000 toward the purchase of a new home in the contest that matched eight finalists from a drawing with a MLB All-Star competing in the Home Run Derby. Bowen was paired with Baltimore Orioles shortstop Miguel Tejada, who won the batting contest with 27 homers.

The Home Run Derby was part of the All-Star Game events at Houston’s Minute Maid Park. The last All-Star Game played in Houston was in 1986 at the Astrodome. The Home Run Derby became part of the game’s related events a year before that.

Century 21 is a subsidiary of the Cendant Corp.

In other sponsorship deals, MLB said that it had signed Bank of America to a multiyear agreement as “official bank of Major League Baseball” in a deal reportedly worth $40-50 million.