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Dick's Sporting Goods is going big with its minute-long commercial by Anomaly for the Opening Ceremonies of the Rio Olympics, focusing on the chemical makeup of all life in the history of the universe.
That might include building blocks like carbon and calcium, but the retailer is most fascinated by a much smaller component of the human body—the minuscule amount of gold in all of us.
There are about 0.2 milligrams of the precious yellow metal in every human, the spot points out.
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